What Are Words Worth?

Property descriptions can have a huge influence on how fast your property sells and at what price, ultimately putting more money in your pocket.

What Are Words Worth?

Posted by John Hardy - 2017-10-29 14:29:00


So, which of these two words packs more punch? If you picked beautiful, you are right. Studies prove that the word "beautiful" can reduce your on-the-market time by 15% and add 5% to your ultimate sale price, that's an additional $12,500 for a $250,000 home. However, the term "Charming," or similar words are ambiguous terms which appear to be real estate agent code for a property that doesn’t have many specific strong points worth mentioning. 

Descriptive words that are physical descriptions of the house work well. For example, even if you don’t like the word 'granite’, the term doesn’t give the impression that the house is in poor repair.

My job is to market your property as well as possible. The choice of words and how they are expressed is crucial because it can focus prospective buyers on the positive attributes of the property.

Combine the right words, sometimes called marketing buzz words, in the listing description with our professional photography and that will get prospective buyers, and their agents, in the car and on their way to see for themselves. When this happens we've hit both our targets and, more-than-likely, their agent has more than one buyer looking for a home just like yours and a chance for multiple offers.

Want to get the best price possible for your property?

 Call or text me, (402) 639-8558 and I'll get your property marketed the way it should be.

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